# John Crockett

> With experience at companies like Ancestry, Target & Thomson Reuters, John Crockett knows what it takes to maximize earned and owned marketing.

## Articles

- [The decades-old deal between Google and websites is broken](https://johncrockett.com/google-website-deal-broken/): For decades websites traded open access for Google traffic. AI answers broke that deal, and blocking crawlers usually makes things worse.
- [Vibe Coding a Web App in Django](https://johncrockett.com/vibe-coding-web-app-django/): I used the holiday break to build a complex web app prototype with Gemini and Antigravity, knowing very little Python and nothing about Django.
- [Earned Media in 2026: The New Rules for Getting Free Revenue](https://johncrockett.com/earned-media-in-2026-the-new-rules-for-getting-free-revenue/): Stop paying PR retainers. Become the cited source by building a “Unique Entity” and deploying it where journalists and AI systems look.
- [The End of the Keyword: Why E-E-A-T is Now the ONLY Ranking Factor that Matters](https://johncrockett.com/the-end-of-the-keyword/): Keyword density is a playbook for a search engine that no longer exists. Credibility is the whole ranking system now.

## Tools

- [Search & AI Discovery Readiness Auditor](https://johncrockett.com/tools/discovery-auditor/): Free tool that audits any domain's robots.txt, llms.txt and XML sitemap for search and AI discovery readiness, with an AI bot access matrix and fixes.

## About

- [About](https://johncrockett.com/about/): Background and experience
- [Contact](https://johncrockett.com/contact/): Get in touch
- [LinkedIn](https://www.linkedin.com/in/johncrockett/): Professional profile